出口占比超50% 新能源增长强劲 皮卡市场呈现“一超多强”格局
Hua Xia Shi Bao·2025-08-27 14:17

Group 1 - In July, the pickup market in China sold 41,000 units, a year-on-year increase of 1.7% but a month-on-month decrease of 15%, maintaining a median level over the past five years [1] - From January to July, the total sales of pickups reached 348,000 units, representing an 11% year-on-year growth [1] - The top five companies in July sold over 3,000 units each, with Great Wall Motors leading the market [2][3] Group 2 - Great Wall Motors sold 110,000 pickups from January to July, capturing one-third of the market with a year-on-year increase of 5.8% [2] - In July, Great Wall Motors sold 13,800 pickups, a 14.5% increase year-on-year, significantly ahead of competitors [2] - The domestic pickup market is characterized by a "one super, three strong" structure, with Great Wall Motors, Jiangling Motors, and Zhengzhou Nissan performing well [3] Group 3 - The new energy pickup market is growing rapidly, with significant increases in sales in regions like Guangdong [3][4] - New energy pickup sales in 2025 reached 46,000 units from January to July, a staggering 702% year-on-year increase [3] - The overall trend indicates a shift towards private consumption of pickups, driven by models like Radar New Energy [4] Group 4 - The export market for pickups is thriving, with 18,100 units exported from January to July, a 37% year-on-year increase [5] - By July 2025, the export volume of pickups reached 23,000 units, with exports accounting for 56% of total sales in that month [5][6] - Great Wall Motors remains the leader in pickup exports, but other brands like SAIC Maxus and BYD are also showing strong performance [6] Group 5 - The China Automotive Industry Association predicts that domestic demand for pickups could exceed 1 million units by 2030, with total sales potentially reaching 2 million units [7]