当黄金遇上二次元，年轻人迷上“痛金”

Core Viewpoint - The emergence of "pain gold" is revolutionizing gold consumption among young people, blending traditional gold with elements from the anime culture, thus creating a new market segment that appeals to the interests of the younger generation [2][11]. Industry Trends - The "pain gold" phenomenon is characterized by collaborations between gold brands and popular IPs, leading to a surge in demand for these limited-edition products, particularly among the younger demographic [2][4][11]. - Various gold brands have launched IP collaboration products, such as "Saint Seiya" and "Tomb Raider," which have become bestsellers, indicating a shift in consumer preferences towards more visually appealing and culturally relevant gold items [2][5][11]. Consumer Behavior - Consumers, particularly those from the "post-00s" generation, are increasingly drawn to "pain gold" due to their emotional attachment to the IPs, often prioritizing personal interest over traditional investment considerations [4][11][15]. - The pricing of "pain gold" products is generally 2-3 times higher than the market price of gold, reflecting the added value from IP licensing and unique designs [11][12]. Market Dynamics - The market for "pain gold" is seeing a mix of emotional and investment value, with consumers willing to pay a premium for products that resonate with their interests, although the resale value may not align with traditional gold investment expectations [11][18]. - The liquidity of "pain gold" is limited compared to traditional gold products, as its appeal is often confined to specific interest groups, which may affect its marketability in broader contexts [15][18].