Core Insights - The company reported a revenue of 5.663 billion yuan for the first half of the year, representing a year-on-year growth of 41.2% [2] - The net profit attributable to shareholders reached 1.625 billion yuan, marking a significant increase of 121.5% year-on-year [2] - The competition among major food delivery platforms has positively impacted the new tea beverage sector, with the company emerging as a key beneficiary [2] Revenue Impact - The competition among food delivery platforms intensified in the second quarter, but the first quarter remained unaffected [2] - Promotional activities such as "milk tea for 0 yuan" launched in July have created market buzz, although their impact on the company's overall performance was limited [2] - The promotional mechanism involves platforms providing subsidies to merchants, which allows for consumer discounts, but the overall effect on the company's gross merchandise volume (GMV) was minimal [2] Long-term Concerns - The CEO expressed concerns that the decline in subsidy activities from food delivery platforms could have adverse long-term effects on the tea beverage industry [2] - The CEO noted that while external subsidies do not affect the company's headquarters' profits, they could impact the long-term operations of franchisees, which are integral to the company's health [3]
古茗王云安：外卖平台补贴活动迟早会停，长期对茶饮行业会造成不利影响