WLY(SZ:000858) Zheng Quan Ri Bao·2025-08-27 15:06Core Viewpoint - The liquor industry is undergoing a deep adjustment period, but Yibin Wuliangye Co., Ltd. has demonstrated strong performance with a steady growth in revenue and net profit, showcasing its brand strength and resilience in a challenging market environment [2][3]. Financial Performance - In the first half of 2025, Wuliangye achieved revenue of 52.771 billion yuan, a year-on-year increase of 4.19%, and a net profit attributable to shareholders of 19.492 billion yuan, up 2.28% year-on-year [2][3]. Market Strategy - Wuliangye is focusing on enhancing marketing execution, optimizing channels, and improving service capabilities to drive brand value and market share [3]. - The company launched several new products in April 2025, including various series targeting different consumer needs, from gift-giving to collection [3]. Youth Engagement - The introduction of the "29° Wuliangye·One Glance Heart" product aims to resonate with younger consumers, promoting a new consumption scenario for traditional liquor [4]. Brand Strength and Market Position - Wuliangye's brand power, cash flow, and efficient decision-making are seen as core barriers to navigating the industry adjustment period, allowing it to maintain high prices in the premium market while expanding in the mass market [5]. Marketing and Distribution Innovations - The company has reformed its marketing structure and expanded its e-commerce partnerships, enhancing its distribution network and adapting to changing consumer demands [6]. - In the first half of 2025, Wuliangye added 242 new stores and implemented direct distribution in 20 key cities, leading to significant growth in consumer engagement [6]. Brand Value Recognition - Wuliangye's brand value was reported at 487.657 billion yuan, with an increase of 8.40%, ranking 15th in the "China's 500 Most Valuable Brands" list [7]. - The company ranked 146th in the "Fortune China 500" list, maintaining its position as the highest-ranked in the beverage industry [7]. Research and Development Investment - Wuliangye's R&D expenses reached 210 million yuan in the reporting period, a 31% increase, reflecting a commitment to enhancing competitiveness through innovation [7]. Shareholder Returns - The company has a strong track record of returning value to shareholders, with cumulative dividends reaching 116.4 billion yuan since its listing, and a dividend payout ratio of 70% in 2024 [8].