WLY(SZ:000858) Zheng Quan Shi Bao Wang·2025-08-27 15:12Core Viewpoint - The liquor industry is currently undergoing a deep adjustment period, with intensified competition. However, Wuliangye's performance remains stable and shows growth in revenue and profit [1]. Group 1: Financial Performance - In the first half of 2023, Wuliangye achieved operating revenue of 52.771 billion yuan, a year-on-year increase of 4.19%, and a net profit of 19.492 billion yuan, up 2.28% [1]. - The company emphasizes its marketing strategy focused on enhancing execution, optimizing channels, and improving service capabilities to strengthen brand value [1]. Group 2: Product Development and Market Strategy - Wuliangye continues to innovate its product lineup, launching new products such as "Zhu Jun Yi Fan Feng Shun" and "Zhu Jun Jin Bang Ti Ming," while optimizing its product structure [1]. - The company is targeting the younger consumer demographic as a core strategy for future growth, with a focus on understanding their values and preferences [2]. - A new product, 29° Wuliangye "Yi Jian Qing Xin," is set to be launched with a pre-sale price of 399 yuan per 500ml bottle, supported by a marketing campaign featuring singer G.E.M. [2]. Group 3: Channel Expansion and Consumer Engagement - Wuliangye has expanded its distribution channels by adding 7,990 new retail terminals and focusing on banquet consumption scenarios, achieving double-digit growth in banquet events and bottle openings [2]. - The company has developed 60 corporate clients and continues to enhance its "three stores in one" strategy, adding 242 new stores to fill market gaps [2]. - The company is also innovating in consumer engagement through initiatives like the "3K" operation, which focuses on key opinion consumers, sellers, and leaders [3]. Group 4: Market Outlook - Multiple brokerage firms are optimistic about Wuliangye's future, noting its resilience and solid performance amid industry adjustments, with a focus on brand elevation and channel restructuring [3].