WLY(SZ:000858) Xin Hua Cai Jing·2025-08-27 15:14Core Viewpoint - Wuliangye's performance in the first half of 2025 shows steady growth despite challenges in the liquor industry, with revenue reaching 52.771 billion yuan and net profit of 19.492 billion yuan, reflecting year-on-year increases of 4.19% and 2.28% respectively [2] Group 1: Financial Performance - In the first half of 2025, Wuliangye achieved operating income of 52.771 billion yuan, a year-on-year increase of 4.19% [2] - The company reported a net profit attributable to shareholders of 19.492 billion yuan, up 2.28% year-on-year, indicating stable performance [2] Group 2: Marketing and Consumer Engagement - Wuliangye has designated 2025 as the "Year of Marketing Execution Enhancement," focusing on marketing reforms and channel development to adapt to a competitive market [3] - The company has expanded its retail network by adding 242 new stores and 7,990 new sales terminals, demonstrating a commitment to deepening market penetration [3][4] - Wuliangye is targeting younger consumers through innovative marketing strategies, including the launch of trendy experience stores and new product lines [3] Group 3: Operational and Technological Advancements - The company is focusing on quality improvement and innovation, with significant progress in its ecological brewing project and an increase in R&D spending by 31.2% to 210 million yuan [5] - Wuliangye emphasizes quality control across its supply chain, aiming for zero defects through standardized and intelligent production processes [6] Group 4: Cultural and Talent Development - Wuliangye is enhancing its cultural initiatives and talent development, with the publication of cultural research reports and the establishment of training programs for brewing talent [6] - The company has recognized traditional brewing artisans, further solidifying its commitment to cultural heritage [6] Group 5: Long-term Strategy and Brand Value - Wuliangye adheres to a long-term strategy, focusing on sustainable value creation and consistent cash dividends, with a record cash dividend of 22.3 billion yuan in 2024 [7] - The brand's value has reached 487.657 billion yuan, with recognition in various global brand rankings, reflecting its strong market presence and consumer trust [7][8]