Core Viewpoint - The short video industry is undergoing significant changes as platforms like TikTok and YouTube implement stricter regulations against content repurposing, pushing creators towards original content creation [1][3]. Group 1: Industry Changes - Content creators are experiencing declining traffic and revenue due to new platform regulations that penalize non-original content [1][3]. - TikTok has restructured its monetization logic, focusing on content originality, playtime, search value, and interaction metrics [1]. - YouTube will impose systematic restrictions on repurposed content starting July 15, 2025, with potential account suspension for repeated violations [1][3]. Group 2: Impact on Creators - Creators relying on repurposed content face significant risks, including reduced visibility and revenue loss [3]. - In contrast, accounts that embrace original content have successfully leveraged platform algorithms for growth, with one example showing a rise to 800,000 views and 120,000 followers within three months [3]. Group 3: Challenges of Original Content - Original content creation presents challenges, including the need for careful material selection, script reconstruction, and maintaining viewer engagement [5]. - Even well-crafted original content can be flagged as repetitive by algorithms, posing a risk to creators [5]. Group 4: AI Integration - Some teams are adopting AI technology to enhance original content creation, allowing for innovative storytelling techniques and improved originality [7]. - AI can generate multilingual content, enabling creators to reach diverse markets, including Japan, Southeast Asia, and Europe [9]. Group 5: Future Directions - In light of evolving platform rules, creators must adapt by embracing AI technology to remain competitive in the market [12].
平台新规下,原创解说如何成为内容创作者的新出路?
Sou Hu Cai Jing·2025-08-27 15:25