一汽解放开辟后市场新赛道

Core Viewpoint - FAW Jiefang Group officially launched the "Jiefang Green Movement" brand, marking a significant shift from traditional vehicle sales to a full lifecycle solution provider in the commercial vehicle sector, focusing on a green circular economy in the aftermarket [1][2] Industry Context - The commercial vehicle industry is undergoing a critical transformation characterized by demand adjustment and market restructuring, with a significant supply-demand imbalance where new heavy truck demand is only 700,000 units against a total ownership of over 10 million units [2] - FAW Jiefang aims to break away from homogeneous competition by focusing on the aftermarket, which is seen as a strategic opportunity amidst increasing competition in the front-end market [2] Strategic Importance - The aftermarket is crucial for FAW Jiefang to extend its value chain, optimize its industrial layout, and create new growth drivers, supporting the vision of "recreating Jiefang" [1][3] - The company emphasizes extending vehicle lifecycles and promoting green remanufacturing as essential paths to carbon reduction, aligning with national policies on green recycling [3] Market Opportunity - The existing fleet of heavy trucks presents a significant market opportunity, with the lifecycle demand for 3 million vehicles within the Jiefang system alone estimated to be nearly 100 billion yuan, and the total market potential in the commercial vehicle sector reaching trillions of yuan [3][4] - FAW Jiefang plans to fill the gap in the aftermarket by providing standardized and professional services, transitioning the industry from chaotic growth to orderly development [3] Business Model and Services - "Jiefang Green Movement" will cover the entire industry chain from vehicle sales to scrapping, including parts supply, financial support, and energy replenishment services, enhancing customer loyalty [4] - The company aims to provide competitive remanufactured parts and personalized vehicle modification services, addressing user pain points related to high costs and difficulties in replacing parts for older vehicles [7] Revenue Goals - The "Jiefang Green Movement" has set ambitious revenue targets, aiming to exceed 10 billion yuan in initial orders and reach over 10 billion yuan in revenue by 2028, and over 13 billion yuan by 2030 [5][7] - The focus is not solely on scale but on reducing total cost of ownership (TCO) for users and promoting carbon reduction in the industry, establishing a benchmark for the aftermarket in China's automotive sector [7]