从有居到优居 工业化内装“点亮”城市更新

Core Viewpoint - The concept of "good housing" is being redefined in China as the Ministry of Housing and Urban-Rural Development implements the national standard "Housing Project Specifications," emphasizing the transformation of old houses into good houses as a key driver for urban renewal [1][5]. Industry Trends - The shift in urban construction from "incremental expansion" to "stock quality improvement" highlights the importance of renovating old neighborhoods and building quality residences as central to urban renewal [3][5]. - Industrialized interior decoration, characterized by standardized production and modular installation, is emerging as a solution to the inefficiencies and environmental shortcomings of traditional renovation methods [3][4]. Market Demand - The demand for industrialized interior decoration is driven by both policy guidance and consumer needs, with a significant shift in residential expectations from "having a place to live" to "living well" [5][6]. - As of 2023, approximately 300 million urban housing units exist in China, with over 40% built before 2000, indicating a substantial market for renovation [6]. Technological Advancements - The industrialized interior decoration sector is expected to evolve towards more intelligent and refined production techniques, enhancing efficiency and reducing costs [7]. - The integration of automation and smart production equipment is anticipated to increase, further driving production efficiency [7]. Competitive Landscape - The industrialized interior decoration market is becoming increasingly competitive, prompting resource integration and optimization within the industry [8]. - Collaboration among upstream and downstream enterprises in the industrialized interior decoration supply chain is expected to strengthen, creating a comprehensive ecosystem that includes design, production, construction, and operation [8].