中兴商业：上半年归母净利润同比增长25.08% 聚力创新举措 驱动长远发展

Core Viewpoint - Zhongxing Commercial reported a net profit of 48.83 million yuan for the first half of 2025, representing a year-on-year increase of 25.08%, showcasing its innovative strategies and solid operational performance in the retail industry [2]. Group 1: Innovative Marketing and Consumer Engagement - The company implemented a "Three Pull, Three Come" marketing strategy, launching 10 marketing campaigns that accounted for 65% of total sales, effectively attracting consumer traffic and converting it into actual sales [3]. - Zhongxing Commercial integrated cultural, dining, and sports events into its marketing efforts, enhancing consumer shopping experiences through high-participation activities like music concerts and sports competitions [3][4]. - The use of the "Zhongxing Building+" mini-program and Douyin live streaming created a seamless online-offline experience, significantly improving operational quality and brand image [4]. Group 2: Membership Management and Customer Loyalty - The company focused on refined membership management and "affectionate" services, enhancing customer loyalty and conversion rates [5]. - Membership consumption numbers increased by 1.6%, with membership spending rising by 8.3% and membership spending proportion increasing by 4.3% year-on-year, indicating effective customer engagement strategies [6]. Group 3: Economic Contributions and Community Engagement - Zhongxing Commercial actively participated in public welfare and rural revitalization efforts, demonstrating corporate social responsibility through various initiatives, including donations and volunteer activities [8]. - The company supported local economic development by engaging in industry support projects in Gansu Province, contributing to sustainable rural development and job creation [8]. Group 4: Future Outlook - Looking ahead, Zhongxing Commercial aims to deepen marketing innovation, expand multi-channel traffic, enhance membership value, and strengthen brand cooperation, while continuing to fulfill its social responsibilities [9].