“票根经济”崛起！一张票根带火一座城 文体商旅成促消费、扩内需“黄金组合”

Core Insights - The "ticket economy" is emerging as a significant driver of consumer spending, linking various sectors such as food, accommodation, transportation, tourism, and entertainment, thus becoming a new engine for expanding domestic demand and promoting consumption [1][2][11] Group 1: Ticket Economy Impact - Over 50% of attendees at the "Su Super" matches are from outside the host city, contributing to a substantial increase in local consumption [2][3] - The "Su Super" matches have attracted over 1.1 million spectators in the first eight rounds, generating over 38 billion yuan in multi-scenario consumption [2] - More than 95.9% of attendees reported spending beyond the ticket price, indicating a strong multiplier effect of events on local economies [4] Group 2: Consumer Behavior and Trends - The demand for personalized and experiential consumption is rising, with consumers seeking unique experiences through events like sports and concerts [1][11] - The majority of attendees (91.8%) are aware of discounts and promotions associated with events, and over 65.9% reported spending more than expected during their trips [4] - Families are increasingly attending events together, with a significant portion of attendees traveling by car or public transport, highlighting the importance of accessibility [3] Group 3: Government and Industry Support - The Chinese government recognizes the importance of sports and cultural events in driving economic growth and has plans to develop policies to enhance the event economy [5][6] - The integration of sports, culture, and tourism is seen as a "golden combination" for boosting consumption and expanding domestic demand [5] Group 4: Broader Economic Effects - Events like concerts and sports matches are not only entertainment but also stimulate local economies, with concert ticket sales leading to an average of 4.8 times in surrounding spending [7][8] - The film industry is also contributing to this trend, with movies driving tourism to filming locations, as seen with the surge in interest for sites featured in popular films [9][10]