“2025安全用妆科普宣传周”媒体动员会在津举办

Core Points - The "2025 Safe Makeup Science Popularization Week" aims to enhance public awareness of safe makeup usage and promote a new social governance model in response to the National Medical Products Administration's initiative [1][3] - The event will take place from September 1 to 7, 2025, with the theme "Safe Makeup, Science Safeguarding" and has been recognized as a significant public welfare activity since its inception in 2019 [1][2] Group 1: Execution Plans - The first execution plan is the "Safe Makeup All-Media Science Popularization Action," focusing on the theme "Safety is the Ultimate Premium Power," which includes professional content creation and interactive exchanges [2] - The second execution plan is the "Consumer Safe Makeup Science Public Welfare Action," themed "Beauty Requires a Sense of Security," encouraging cosmetic companies to promote their green sustainable development concepts during the week [2] - The third execution plan is the "Green Action: Empty Bottle Recycling," which aims to set up approximately 300 recycling points nationwide in high-traffic areas and enhance online activity visibility [2][3] Group 2: Public Engagement and Education - The initiative will include environmental science popularization at recycling points and online activity entrances, using brochures and videos to educate consumers about the environmental impact of cosmetic packaging [3] - Consumers participating in the recycling program will receive rewards such as points redeemable for cosmetics, chances to win prizes, and brand memorabilia [3] - The industry organization emphasizes the importance of collaboration between technology, branding, and public awareness to foster a safe and informed consumer environment [3]