用一次消费带动一串消费 成都“小票根”里藏着撬动消费的“大秘密”

Core Concept - The "ticket economy" in Chengdu is emerging as a new consumption model that integrates various sectors such as culture, tourism, and sports, transforming ticket stubs into valuable tools for enhancing consumer experiences and driving spending [3][4][6]. Group 1: Ticket Economy Overview - The ticket economy allows consumers to unlock discounts and benefits across multiple venues and services by presenting event tickets, effectively turning a single ticket into a gateway for broader consumption opportunities [3][4]. - Chengdu's initiative includes the launch of the "Chengdu Ticket Discount Check-in Map," which integrates ticket stubs from major events like the upcoming Chengdu International Auto Show into a discount system for local businesses [3][4]. Group 2: Consumer Engagement and Experience - The ticket economy captures consumer interest by linking event attendance with additional experiences, such as dining and sightseeing, thereby enhancing the overall value of the ticket [4][5]. - Businesses are actively innovating to leverage the ticket economy, with restaurants and hotels offering exclusive promotions to ticket holders, creating a seamless experience from event attendance to post-event consumption [5][6]. Group 3: Economic Impact and Growth - In the first half of the year, Chengdu hosted over 14,000 commercial performances, generating a comprehensive consumption of 3.15 billion yuan from ticket-related activities, highlighting the economic potential of the ticket economy [7]. - The integration of various ticket types into a unified consumption rights system is breaking down industry barriers and fostering a more interconnected consumption ecosystem in Chengdu [7][8]. Group 4: Future Developments - Chengdu plans to enhance the ticket economy by expanding partnerships with platforms like Meituan and introducing more promotional policies, aiming to create a more extensive network of discounts and experiences linked to ticket purchases [8]. - The city is set to host significant events, such as the 2025 League of Legends World Championship, which will further stimulate the ticket economy by connecting more commercial areas and attractions [8].