联动调改提升企业品牌影响力

Core Insights - The company is actively developing a "first-release economy" to enhance consumer engagement and drive sales, thereby strengthening its competitive advantage and brand influence [1][2] Group 1: Brand Development and Store Upgrades - From July to August, the company implemented a significant brand upgrade involving nearly 20,000 square meters of space, referred to as the "renewal engine" [1] - The upgrade includes nearly 200 brands across key categories such as outdoor sports, high-end beauty, and trendy apparel, showcasing the company's strong capability to attract first-store resources [1] - New high-end outdoor brands from Germany, South Korea, and Switzerland have been introduced, creating a hub for outdoor enthusiasts in Shenyang [1] Group 2: Consumer Experience Enhancement - The renovation aims to enhance consumer experience and strengthen category competitiveness, addressing diverse consumer needs with a "one-stop" shopping experience [2] - The company is focused on becoming the most influential fashion lifestyle landmark in Northeast China, ensuring both mass and niche consumer demands are met [2] - A "single-loop" design has been adopted to improve brand visibility and shopping efficiency, fostering positive interactions among brands and creating a vibrant shopping environment [1]