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群众赛事如何避免“复制粘贴”?(体谈·关注群众体育)
Ren Min Ri Bao·2025-08-27 22:38

Core Insights - The charm of mass sports events lies in their grassroots appeal, with local cultural characteristics and widespread participation driving their popularity [1][2] - Mass sports events in China are experiencing robust growth, but challenges such as cultural neglect and homogenization remain prevalent [1] - Successful events, like the Shaanxi Three-on-Three Basketball League, demonstrate the importance of community engagement and tailored formats to enhance participation [1] Group 1 - Mass sports events like "Su Super" have gained recognition due to their local characteristics and the enthusiasm of participants [1][2] - The development of mass sports events requires a focus on local culture and community needs to avoid the pitfalls of imitation and sameness [1][2] - Events should be designed to be accessible and relatable to the public, fostering a sense of community and increasing their appeal [1] Group 2 - Successful mass sports events are rooted in local cultural contexts, as seen in examples like Guizhou's "Village BA" and Hainan's "Village Volleyball" [2] - The integration of local culture into sports events can create unique event identities that resonate with the community [2] - A long-term vision that prioritizes local needs and cultural distinctiveness is essential for the sustainable development of mass sports events [2]