乡镇篮球赛带热高原小县（县域体育展活力）

Core Viewpoint - Basketball has evolved from a leisure activity in the 1950s to a significant cultural and community event in Xunhua County, Qinghai Province, fostering local development and social connections [2][3][4]. Group 1: Basketball as a Cultural Phenomenon - Basketball has become a vital part of community life in Xunhua County, with events held year-round, engaging people of all ages [3][4]. - The local basketball scene includes over 100 amateur teams across 9 townships and 154 villages, with dedicated basketball courts established in every village [4][6]. - The popularity of basketball is reflected in the high attendance at events, with the recent "乡BA" finals attracting full capacity crowds and significant online viewership [4][6]. Group 2: Community and Social Impact - Basketball serves as a bridge between different ethnic groups in Xunhua County, promoting friendship and cooperation among the diverse population, including Salar, Tibetan, Hui, and Han communities [5]. - Friendly basketball matches have been used to resolve local conflicts, demonstrating the sport's role in fostering community harmony [5]. - The recent "乡BA" finals coincided with cultural tourism events, showcasing local heritage and attracting tourists, which contributed to a total tourism revenue of 82 million yuan [6]. Group 3: Economic and Engagement Metrics - The county hosted 200 basketball matches this year, with a total of 300,000 attendees at live events and 1.2 million online viewers [6]. - The integration of basketball events with cultural activities has enhanced community engagement and tourism, indicating a successful model for local development [6].