Workflow
证券APP流量竞赛
2 1 Shi Ji Jing Ji Bao Dao·2025-08-27 23:07

Core Insights - The recent surge in the Shanghai Composite Index has led to increased trading activity in the A-share market, with a notable rise in user engagement on securities apps [1][2] - As of July 2025, the number of active users on securities apps reached 167 million, marking a year-on-year growth of 20.89% [2][3] - The top three securities apps, Tonghuashun, Dongfang Caifu, and Dazhihui, dominate the market with a combined user base of nearly 40% [1][3] User Engagement and Market Trends - The trading volume in the Shanghai and Shenzhen markets exceeded 3.17 trillion yuan, with 11 consecutive trading days surpassing 2 trillion yuan [1] - The top ten securities apps accounted for 63% of the market share in July 2025, indicating a strengthening of the head effect in the industry [3][4] - Users are increasingly favoring platforms with comprehensive features and mature ecosystems, reflecting a shift from tool-based to ecosystem-based services [4] Competitive Landscape - Tonghuashun leads the industry with a monthly active user count of 35.01 million, followed by Dongfang Caifu and Dazhihui with 17.14 million and 11.92 million, respectively [3][5] - Major brokerages like Huatai Securities and Guotai Junan are also seeing significant user engagement, with Huatai's app surpassing 10 million monthly active users [3][5] - Smaller brokerages are experiencing rapid growth in app usage, with notable increases in user engagement for apps like Xinye Securities and Changjiang Securities [6] Innovation and Technology Integration - The integration of AI technologies into securities apps is becoming a focal point for enhancing user experience and operational efficiency [7][8] - Companies like Guotai Junan and GF Securities are leading the charge in AI-driven app upgrades, aiming to transform traditional services into intelligent investment partners [7][8] - The shift towards AI-enhanced services is expected to improve customer interaction rates and reduce operational costs, thereby driving revenue growth across various business lines [8]