2 1 Shi Ji Jing Ji Bao Dao·2025-08-27 23:12Core Insights - The emergence of "pain gold" represents a cultural shift in gold consumption, particularly among younger demographics who are influenced by anime and IP collaborations [1][2][3] - "Pain gold" products are often priced at 2-3 times the market gold price, reflecting high demand and the added value of IP licensing [5][6][7] Group 1: Market Trends - "Pain gold" has gained popularity among the younger generation, particularly those aged 00s, with many customers traveling from other regions to purchase these limited edition items [2][3] - Various brands, such as Lao Feng Xiang and Lao Miao, have launched successful IP collaboration gold products, indicating a trend towards integrating pop culture with traditional gold offerings [1][3] Group 2: Consumer Behavior - Consumers are primarily motivated by emotional attachment to the IP rather than investment returns, viewing "pain gold" as a blend of personal interest and asset allocation [3][4][6] - The willingness to pay a premium for "pain gold" varies among consumers, with some accepting the high prices while others express caution regarding the investment value [5][6] Group 3: Pricing and Valuation - The pricing of "pain gold" products often exceeds traditional gold prices significantly, with examples showing prices ranging from hundreds to thousands of yuan depending on the design and weight [5][6] - The resale value of "pain gold" in the second-hand market can sometimes exceed the original purchase price, but the liquidity and potential for appreciation remain limited compared to traditional gold products [7]