Core Insights - Greentown launched three new projects in the Northern New Town in 2022, achieving over 13 billion yuan in sales, with the latest project, Greentown·Yuehaitang, seeing a price increase of nearly 5,000 yuan per square meter and a low winning rate of 15% [1] - The upcoming Greentown·Zhihaitang is the eighth product in the Haitang series, but it may face significant sales challenges due to its less advantageous location and surrounding amenities [1][2] Group 1: Market Performance - The Zhijiang South area has seen limited land supply, with the core area having complete amenities and new home prices rising significantly, while the less central areas have struggled with sales [2] - Greentown·Zhihaitang is positioned as the first unlimited-price residential land in the Zhijiang South area, but its location is less favorable, surrounded mostly by farmland [2][3] Group 2: Transportation and Accessibility - The nearest subway station to Zhihaitang is 2 kilometers away, requiring a shuttle bus, while two main roads provide access to key areas like Future Technology City and Binjiang [3] - Future infrastructure projects, such as the Wutong Road Tunnel, could improve commuting times to the Binjiang area, enhancing the project's appeal [3] Group 3: Product Design and Features - Zhihaitang consists of 18 residential buildings with a total of 791 units, featuring practical designs aimed at young families, including a unique elevated platform and enclosed balconies [4] - The project offers a variety of unit sizes, from 106 to 164 square meters, catering to different family needs, with a focus on practicality and storage space [5] Group 4: Pricing Strategy - The initial price for Zhihaitang was set at 35,000 yuan per square meter, later adjusted to 33,500 yuan, making it the lowest price in the Zhijiang area [6] - The pricing strategy aims to attract first-time homebuyers, with the total price for the smallest unit starting at 3.35 million yuan [6][7]
之江南迎来首个不限价新盘，期待成功“拓荒”