Core Viewpoint - The fifth "Hua Xia Wealth Festival" has been launched, themed "Hua Xia Wealth Trillion Experience Carnival," marking a significant milestone as the company surpasses a management scale of one trillion yuan, leveraging advanced financial technology and innovative internet thinking to create a zero-threshold immersive investment experience for investors [1][2] Management Scale Achievement - Hua Xia Wealth's management scale has reached a historical high of over one trillion yuan, nearly doubling since its inception, with continuous growth rates leading among comparable peers in 2023, 2024, and the first half of 2025 [2][3] - The company emphasizes that reaching one trillion is not the endpoint but a new starting point for further high-quality development [2] "Million Experience Gold" Activity - The "Million Experience Gold" is a core highlight of this year's festival, designed to align with internet user habits, allowing participants to receive 1 million yuan in virtual experience funds for simulating real market value fluctuations [3] - This initiative serves as a deep practice in investor education and exemplifies the company's strategy to enhance customer experience [3] Digital Transformation and Technology - The "Million Experience Gold" activity showcases dual breakthroughs in technology and channel expansion, integrating with leading distribution platforms for seamless customer participation [4] - The event employs a "zero development" connection model, demonstrating strong technical capabilities and platform operation thinking, enhancing cooperation efficiency and customer experience [4][6] AI Technology Integration - The company has developed a comprehensive AI technology "arsenal" to support the interactive and responsive features of the festival, including real-time tracking of social and financial trends, visualizing complex information, and providing intelligent insights [6][5] Evolution of the Wealth Festival - The "Hua Xia Wealth Festival" has evolved through three versions over five years, transitioning from offline to online and now focusing on a smart ecosystem that emphasizes platform cooperation and immersive experiences [7] - The festival reflects the company's commitment to breaking down financial service barriers and expanding access to quality wealth management resources [7][8] Commitment to Customer Experience - The festival not only enhances service efficiency but also demonstrates the company's proactive layout in customer experience, aiming to be a reliable partner for investors [8] - The company aims to build an intelligent, interactive customer journey service system, focusing on precise demand insights and agile feedback responses [8]
华夏理财第五届理财节盛大开启：“万亿体验金狂欢节”引领普惠金融新实践，交互式客户陪伴体系再升级
2 1 Shi Ji Jing Ji Bao Dao·2025-08-28 00:35