A股瓜子大王，净利润暴跌73%

Core Viewpoint - Qiaqia Food Co., Ltd. reported a significant decline in revenue and profit for the first half of 2025, indicating challenges in the snack industry due to rising raw material costs and intensified competition [1][3]. Financial Performance - Revenue for the first half of 2025 was 2.752 billion yuan, a year-on-year decrease of 5.05% [1]. - Net profit attributable to shareholders was 88.64 million yuan, down 73.68% from 337 million yuan in the same period last year [1]. - Net cash flow from operating activities decreased by 76.12% year-on-year [1]. Cost and Margin Pressure - The increase in raw material costs, particularly sunflower seeds, has significantly impacted the company's expenses [3]. - Gross margin dropped to 20.31% in the first half of 2025, a decrease of approximately 8 percentage points compared to previous years [4]. - The company's reliance on low-margin, high-volume sales is being challenged by rising costs and price sensitivity among consumers [3]. Market Dynamics - The snack industry is experiencing a shift towards bulk retail channels, which accounted for 37% of snack consumption in 2024, surpassing supermarkets and e-commerce [6]. - New entrants in the snack market, such as Mingming Hen Mang and Wancheng Group, are leveraging efficient supply chains to offer lower prices and higher profit margins, further squeezing traditional brands like Qiaqia [6]. Product and Channel Strategy - Qiaqia is attempting to diversify its product offerings and enhance its digital presence, launching new products like the Mountain Wild series and ice cream [8]. - The company aims to improve sales and gross margins through product structure optimization and increased marketing efforts, including live streaming on platforms like Douyin [4][8]. - As of June 30, 2025, Qiaqia's digital platform served approximately 560,000 terminal outlets, indicating a focus on digital transformation [8]. Future Outlook - Analysts predict that Qiaqia's revenue may see slight adjustments due to ongoing cost pressures and competitive market conditions, with a potential for improved growth in emerging channels [8]. - The company is also looking to expand into Southeast Asia and other international markets to drive future growth [8].