利润骤降67% 保时捷叫停自研电池并裁员

Core Viewpoint - Porsche is restructuring its high-performance battery subsidiary Cellforce due to weak demand for electric vehicles, abandoning its self-developed battery production plans and transforming Cellforce into an independent R&D department [1][3]. Group 1: Market Challenges - Despite strong performance in Europe, Porsche's electric vehicle sales in China and the U.S. have fallen short of expectations, leading to the halt of the independent battery project Cellforce [3]. - The project, which aimed to establish a 20GWh battery capacity and was expected to be used in high-performance electric sports cars post-2025, has faced significant setbacks, including fluctuating technology routes and extended R&D cycles [3]. - Porsche's profitability has been under pressure, with net profit for 2024 projected at €3.595 billion, a 30.3% decline year-on-year, and a sales return rate of 14.1%, down from 18% in 2023 [5]. Group 2: Financial Performance - In the first half of the year, Porsche's operating profit dropped to €1.01 billion, a 67% year-on-year decline, while net profit fell to €718 million, down 66.6% [5]. - The sales return rate plummeted from 15.7% in the previous year to 5.5%, nearly reverting to levels seen a decade ago, deviating significantly from the previously set "Road to 20" target of 18%-20% [5]. - The decision to exit the Cellforce battery project resulted in an estimated special loss of around €500 million, including an asset write-down of approximately €295 million [6]. Group 3: Strategic Adjustments - Porsche is adjusting its electrification strategy, moving from an aggressive approach to a more balanced one, planning to maintain internal combustion engine, hybrid, and pure electric powertrains simultaneously until the mid-2030s [7]. - The company aims to have electric vehicles account for 80% of sales by 2030, but as of the first half of this year, electric vehicles only made up 36% of total sales, with a notable 57% in Europe [7]. - Other luxury brands, such as Mercedes-Benz and Audi, are also revising their electrification timelines, focusing more on hybrid and efficient internal combustion engine technologies [7].