BABA(US:BABA) Xin Hua Wang·2025-08-28 01:47Core Insights - The report highlights the positive impact of short videos and live streaming on the integration of culture, sports, and tourism in Dalian, creating a virtuous cycle of "quality experience - active sharing - attracting new customers" [1][2] - Dalian's tourism sector is experiencing significant growth, with domestic tourist arrivals and tourism revenue projected to increase by 18.04% and 20.01% respectively in the first half of 2025, alongside a 77.67% rise in inbound tourist numbers [1] Group 1 - The report indicates that short video platforms like Douyin have become a new avenue for the public to learn about Dalian, helping local businesses and attractions attract visitors for on-site experiences and reviews [2] - Douyin has facilitated a transformation in consumer decision-making processes, shortening the time from "awareness to conversion to repurchase" in tourism consumption [2] - The digital dissemination of Dalian's cultural and tourism resources through platforms like Douyin is creating a new ecosystem for the tourism industry, converting online traffic into tangible tourism engagement [2] Group 2 - Specific examples of successful short video campaigns include the Port East Five Street, which saw daily visitor numbers in the thousands after going viral on Douyin, and the Bear Bear attraction, which drew 1.63 million visitors in 2024 [2] - Over 320,000 small and medium-sized businesses are leveraging Douyin as a new operational platform, leading to increased business and a new landscape for tourism consumption [2] - Douyin has implemented measures such as the "Restaurant Exploration Standards" and a "Merchant Violation Points" system to enhance consumer confidence and create a safer tourism consumption environment [2]