GREE(SZ:000651) Qi Lu Wan Bao Wang·2025-08-28 02:13Core Viewpoint - The public dispute between Gree Electric Appliances and Xiaomi Group over air conditioning technology highlights the clash between traditional manufacturing and internet business models, revealing underlying market anxieties and competitive dynamics [2][3][4] Group 1: Market Dynamics - As of July 2025, Xiaomi's online air conditioning market share reached 16.71%, a year-on-year increase of 2.83%, while Gree held 15.22% in third place [3] - Gree claims its online market share is 17.71% as of August 17, surpassing Xiaomi's 15.77%, indicating a discrepancy in data reporting and market positioning [3] - Xiaomi's air conditioning shipments exceeded 5.4 million units in Q2 2023, marking a 60% year-on-year increase, while Gree is forced to reduce prices and channel costs to maintain competitiveness [3][4] Group 2: Technological Debate - Gree emphasizes the importance of self-developed core components, while Xiaomi focuses on supply chain integration for rapid iteration, reflecting a deeper industry transformation [4] - The technical dispute centers around Gree's claim of superior technology with its CAN system and Xiaomi's choice of RS485 interface for smart upgrades, showcasing differing priorities in consumer experience and technical specifications [4] Group 3: Consumer Experience - The essence of air conditioning lies in cooling efficiency, noise reduction, and durability, which may be overlooked in the ongoing technical debate [5] - Both companies need to balance their strengths: Xiaomi must enhance its manufacturing capabilities, while Gree should embrace innovation alongside its technical expertise [5]