品可鲜奶全线关停，前一周官方账号连发6条招商帖

Core Insights - PinkShake, a milk beverage brand that gained attention through its association with Warren Buffett's granddaughter, has abruptly ceased operations, closing all stores and pausing its online services due to unpaid salaries and supplier debts [1][3] - The brand, launched by Shanghai Yaoyao Catering Management Co., had only opened five stores in Shanghai since its debut in June 2022, indicating a slow expansion despite initial popularity [3] Company Overview - PinkShake was positioned as a health-conscious and trendy brand, targeting young professionals in first- and second-tier cities with a product range that included baked goods, milk ice cream, and lactose-free options [3] - The brand's marketing strategy included a strong emphasis on a pink-themed store design and a "girl power" IP image, aiming to differentiate itself in a competitive market [3] Operational Challenges - Reports indicate that the company's actual management has gone missing, with employees facing salary delays exceeding two months and unresolved debts to suppliers and landlords [3][6] - A social media account promoting franchise opportunities was active just before the shutdown, suggesting a lack of transparency and potential misleading practices towards prospective franchisees [4][6] Industry Context - The collapse of PinkShake highlights a broader trend in the industry where brands that fail to focus on supply chain efficiency and operational stability are at risk of failure [6] - In contrast, competitors like Lanxiong Milk and Uniboba are demonstrating strong growth and resilience, emphasizing the importance of supply chain management and operational efficiency in the current market landscape [6][7]