Group 1 - The core viewpoint of the articles highlights that Pruide (301353.SZ) has successfully increased its self-owned brand revenue to over 20% and is enhancing its brand influence through platforms like Tmall, Amazon, and Walmart [1][2] - The company is recognized as a "little giant" enterprise under the national specialized and innovative category, leveraging its technical strength and manufacturing experience in the electric tools sector to advance its OBM strategy [1] - Pruide has established a differentiated brand authorization system with brands such as "Hengdong," "NEUMASTER," "PRULDE," "Bangta," and "BATAVIA," tailored to meet the market demands of various countries and regions [1] Group 2 - In the first half of 2025, the company's European subsidiary BATAVIA.BV reported over 80% year-on-year revenue growth, indicating strong momentum for its self-owned brands in international markets [2] - The company has strengthened its overseas supply chain response capabilities through its production base in Thailand and optimized logistics efficiency with an overseas warehouse model, creating a global marketing network covering key markets like the US, Europe, Australia, and India [2] - As the proportion of self-owned brand revenue continues to rise, Pruide is transitioning from manufacturing advantages to brand value, enhancing its brand influence and international competitiveness [2]
加快品牌价值跃迁 普莱得自有品牌收入占比已超过20%