七夕前奢侈品消费升温，高性价比仍是关注核心

Group 1 - The luxury goods market in China is experiencing a rebound, particularly around the Qixi Festival, which is referred to as "Chinese Valentine's Day," with luxury items becoming a popular choice for gifting [1][3] - According to iMedia Consulting, the types of gifts for the 2024 Qixi Festival are expected to be dominated by clothing, shoes, and bags, continuing the trend from the previous year [1] - E-commerce platforms have reported a significant increase in luxury goods sales, with brands like MK, COACH, and Burberry seeing over 70% year-on-year growth in sales during the two weeks leading up to Qixi [1] Group 2 - There is a growing emphasis on cost-effectiveness among consumers, with many opting for discounts and special offers rather than purchasing at full price [1][3] - The overall gift economy in China is on the rise, with the market size projected to reach 1.3777 trillion yuan in 2024 and 1.6197 trillion yuan by 2027, indicating a robust growth trend [3] - Experts suggest that the shift in consumer behavior reflects a move from self-indulgent spending to gifting, where value, emotional significance, and practicality are prioritized over mere brand prestige [3]