鸿蒙智行生态再扩张，四界齐发的惊喜与隐忧

Core Insights - The core focus of the event was the launch of multiple new electric vehicles under the Hongmeng Zhixing brand, highlighting the company's commitment to smart mobility and technology integration [1][4][28] Group 1: Product Launch and Features - A total of seven new models were unveiled, including the Zhijie R7, Zhijie S7, and the pure electric version of the Wanjie M8, with pre-sales for the Xiangjie S9T and Shangjie H5 starting [1][3][19] - The price range for the new models spans from 169,800 to 449,800 yuan, with the Zhijie R7 priced between 249,800 and 309,800 yuan, and the Zhijie S7 priced between 229,800 and 289,800 yuan [8][25] - The new vehicles are equipped with advanced features such as the HUAWEI ADS 4 intelligent driving assistance system, which is now standard across the entire Hongmeng Zhixing product line [6][16] Group 2: Market Position and Strategy - The total delivery of Hongmeng Zhixing vehicles has reached 900,000 units, nearing the one million mark, which positions the brand favorably against competitors like Li Auto, NIO, and Xpeng [6][19] - The strategic partnership with Chery, where Chery's chairman announced that Zhijie will be fully led by Huawei, indicates a significant shift in brand positioning and resource allocation towards the Zhijie brand [11][13] - The order volume for the new Zhijie models has surpassed 52,000 units since the pre-sale began, indicating strong market interest and potential for recovery in sales [19][28] Group 3: Competitive Landscape and Challenges - The automotive industry is increasingly competitive, with a focus on smart technology and software capabilities, which poses challenges for Hongmeng Zhixing as other manufacturers catch up in the intelligent driving domain [28][30] - The pricing strategy for the new Wanjie M8 places it above competitors in the home SUV market, raising questions about its brand premium and market acceptance [34][36] - The upcoming launch of the Shangjie H5, priced below 200,000 yuan, will directly compete with other brands utilizing Huawei's "HI+" model, necessitating a clear differentiation strategy for Hongmeng Zhixing [38][40]