巨量引擎大众业务CEO私享会今日启幕！三大看点解锁品牌增长新引擎

Group 1 - The consumer industry is facing unprecedented challenges, including market fluctuations, intense competition, and highly segmented consumer demands, which test brands' adaptability and growth strategies [1] - The upcoming CEO private meeting by the Giant Engine aims to provide practical guidance for the consumer industry, focusing on insights into consumer psychology, innovative content marketing strategies, and deep empowerment through AI technology [1] - The event will collaborate with various industry media to explore pathways for brand growth within the Douyin ecosystem [1] Group 2 - The conference will delve into mental marketing solutions for consumer brands, analyzing consumer behavior changes and how these can be transformed into opportunities for brand mental construction [9] - Successful case studies from various sectors such as beauty, fashion, daily chemicals, maternal and infant products, and digital products will be shared to demonstrate how brands can achieve differentiation through targeted audience positioning [9] - AI technology is revolutionizing brand marketing methods, with a focus on content IP and influencer ecosystems, enhancing content creation efficiency and reducing production cycles [10] Group 3 - The conference will reveal how AI is reshaping the underlying capabilities of marketing products, driving comprehensive upgrades in brand touchpoints and optimizing measurement systems [11] - AI-driven content understanding allows brands to precisely locate exclusive brand scenarios within vast content, facilitating effective communication and sustainable growth [11] - The dual drive of AI and content will enable brands to build unique competitive advantages within the Douyin ecosystem, fostering deep mental shaping and continuous business growth [12]