从普通小职员到董事长，这个女企业家带领的羊绒品牌年产值突破2亿元

Core Viewpoint - The article highlights the entrepreneurial journey of Sun Xuejin, who transformed the struggling brand "Tu Huang" into a successful cash-generating company, demonstrating resilience and innovation in the fashion industry [2][8][12]. Company Overview - Tu Huang Cashmere Co., Ltd. is a comprehensive cashmere product company involved in product research and development, production, sales, and brand operation [4]. - The company was acquired by Sun Xuejin in 2011 for over 70 million yuan, marking a significant investment in a brand that was facing severe challenges [4][8]. Entrepreneurial Journey - Sun Xuejin has over 20 years of experience in the woolen garment industry, starting from a sewing shop to becoming a skilled worker and eventually a business owner [4][6]. - After establishing her first company, Zhejiang Fujijia Industrial Co., Ltd., in 2003, she achieved an annual output value exceeding 100 million yuan within five years [6][8]. Brand Transformation - Upon taking over "Tu Huang," Sun faced the challenge of revitalizing a brand that was on the brink of collapse, requiring her to learn about brand development and market strategies [8][10]. - Within two years, she successfully turned "Tu Huang" profitable again, with sales exceeding 100 million yuan in 2013 [12]. Market Expansion and Innovation - The company expanded its market presence by entering major cities like Shanghai and Beijing, establishing branches, and enhancing its brand image [10][12]. - Sun implemented innovative strategies, including forming a design team and integrating modern fashion elements into the product line, which helped rejuvenate the brand [10][12]. Community Engagement - As the president of the Tongxiang Women Entrepreneurs Association, Sun is committed to supporting female entrepreneurs through mentorship and community initiatives [14][16]. - The association has over 140 members and actively participates in charitable activities, contributing over 5 million yuan to various causes [16].