J.D. Power研究：燃油车质量抱怨激增，质量全面承压

Core Insights - The overall quality of new cars in China has significantly declined, with the number of problems per 100 vehicles (PP100) rising to 229 in 2025, an increase of 17 PP100 from 2024, indicating a serious drop in quality levels [1] - Complaints regarding quality have increased across all major brand categories, with domestic and mainstream international brands seeing an increase of 18 PP100, while luxury brands experienced a rise of 13 PP100 [1] - The contradiction between enhanced user experience and perceived quality in fuel vehicles is becoming more pronounced, as complaints continue to rise despite improvements in product appeal [1] Industry Trends - Design defects and operational failures have seen significant increases in complaints, with design defects rising by 9.0 PP100 and operational issues by 8.8 PP100 compared to 2024 [2] - The acceleration of smart technology in vehicles has introduced new quality risks, particularly in infotainment systems, seating, and driver assistance features, with complaints in these areas increasing by 5.2, 3.3, and 1.8 PP100 respectively [2] - Core design and engineering issues have become more prominent, with complaints related to usability, noise, vibration, and core component failures increasing significantly [3] Market Dynamics - Hybrid vehicles are gaining competitive advantages, with their market share in the fuel vehicle segment rising from 14% in 2024 to 18% in 2025, driven by luxury and mainstream brands [4] - The average transaction price of hybrid vehicles has decreased from 390,000 yuan to 331,000 yuan, a drop of 15%, enhancing their market penetration [4] - Hybrid vehicles are showing superior quality and product design compared to traditional gasoline vehicles, establishing a differentiated competitive edge [4]