TRIP.COM(US:TCOM) Nan Fang Du Shi Bao·2025-08-28 07:30Core Viewpoint - Ctrip reported strong financial performance for Q2 2025, with significant growth in net revenue and profit, driven by a surge in inbound tourism bookings and a focus on quality service over price competition [2][3][4]. Financial Performance - In Q2, Ctrip's net operating revenue reached 14.8 billion RMB, a year-on-year increase of 16% and a quarter-on-quarter increase of 7% [2]. - The net profit attributable to Ctrip's shareholders was 4.8 billion RMB, reflecting a year-on-year growth of 26.3% [2]. Business Segments - Accommodation booking revenue was 6.2 billion RMB, up 21% year-on-year; transportation ticketing revenue was 5.4 billion RMB, up 11% year-on-year; and vacation business revenue was 1.1 billion RMB, with business travel management revenue at 690 million RMB, showing year-on-year growth of 5% and 9% respectively [4]. - The international segment saw OTA platform bookings increase by over 60% year-on-year, with the Asia-Pacific region contributing significantly to international revenue [4]. Inbound Tourism Growth - Inbound tourism bookings doubled, primarily driven by demand from South Korea and Southeast Asia [5]. - Ctrip's outbound hotel and flight bookings surpassed 120% of pre-pandemic levels, leading the market by 30-40 percentage points [4][5]. Market Trends - The inbound tourism sector currently contributes less than 0.5% to China's GDP, indicating substantial growth potential compared to developed countries where it typically ranges from 1% to 2% [5]. - Ctrip's "Smart Travel Future" hotel empowerment plan aims to enhance service capabilities and efficiency for various hotel types, targeting a 100% annual growth in inbound tourism orders over the next three years [5]. Target Demographics - Ctrip is focusing on the "silver-haired" market and younger travelers, with the "Ctrip Old Friends Club" seeing membership and transaction volume growth exceeding 100% year-on-year [6]. - The silver-haired demographic is projected to exceed 100 million by 2025, with significant potential for tourism revenue growth [6]. Product Innovation - The "Tourism + Entertainment" product segment saw revenue growth exceeding 100%, driven by the popularity of concerts and live events [8]. - Ctrip is investing in AI-driven travel planning tools to enhance user experience and optimize travel itineraries based on individual preferences [8].