Zhuangyuan Pasture(SZ:002910) Xin Lang Cai Jing·2025-08-28 07:53Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively engaging in various marketing strategies and initiatives to enhance brand awareness and sales, while also contributing to rural revitalization efforts in line with national policies [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented milk, marketed under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2024, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, showing a year-on-year increase of 68.50% [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.20 million yuan distributed over the past three years [10]. Market Position and Strategy - The company has a market share of 20% in the dairy product sector in Gansu and Qinghai, positioning itself as a leading player in the region [3]. - The company has implemented a series of integrated marketing strategies, including collaborations with local tourism routes and online promotions through KOLs and live streaming to boost sales and brand visibility [2][3]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period, with an average of 8,237 circulating shares per person, an increase of 20.81% [9].