Bei Jing Shang Bao·2025-08-28 08:02Core Insights - China Life Insurance Company has initiated its digital transformation early, with a strategic decision made in 2009 to shift the focus from technology to data, which has had a profound impact on its subsequent development [1] Group 1: Digital Transformation Strategy - The digital transformation of China Life is being advanced on two levels: transforming methods and transforming models [1] - Transforming methods involves empowering the offline workforce through digital mobile technology, focusing on process optimization and efficiency enhancement without fundamentally changing the existing business model [1] - This approach is influenced by the company's large scale, aiming to solidify its business foundation [1] Group 2: New Business Model - Transforming models entails fundamentally reconstructing the business model to establish a second growth curve for China Life, relying entirely on a digital ecosystem [1] - The new model has shown significant results, with premium income generated from it far exceeding the annual budget target set for internet channels at the beginning of the year [1] - The core advantage of the new model is the substantial reduction in marketing costs, which effectively enhances the market competitiveness of its products [1]