Aimer(SH:603511) Zheng Quan Ri Bao Wang·2025-08-28 08:19Core Viewpoint - Aimer Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, attributed to weak demand in the mid-to-high-end market and increased operational costs [1][2]. Financial Performance - Revenue for the first half of 2025 reached 1.598 billion yuan, a year-on-year decrease of 2.91% [1]. - Net profit attributable to shareholders was 106 million yuan, down 31.37% year-on-year [1]. - Net profit excluding non-recurring gains and losses was 89.2611 million yuan, a decline of 28.62% year-on-year [1]. - Net cash flow from operating activities was 342 million yuan, an increase of 14.85% year-on-year [1]. Business Model and Strategy - The company focuses on high-quality intimate apparel and has developed a multi-brand, omnichannel business model, including brands like AIMER, AIMER MEN, and AIMER KIDS [1]. - Offline channels remain the core sales avenue, while online presence includes platforms like Tmall, JD.com, and Douyin, along with new retail models [2]. - The company plans to enhance profitability through operational innovation, brand enhancement, and overseas market expansion, including terminating the Huxi brand and integrating resources [2]. Product and Market Development - Aimer's brands continued to innovate, with the "Seaweed Sleepwear" winning two awards at the 2025 China Sleep Conference [3]. - Revenue by brand showed AIMER at 696 million yuan (down 3.25%), AIMER MEN at 308 million yuan (down 2.28%), AIMER KIDS at 216 million yuan (down 1.04%), Aimeili at 70.2077 million yuan (down 22.14%), and Lankaven at 64.5149 million yuan (up 2.62%) [3]. - The company is expanding its overseas strategy, including entering the TIK TOK US platform and establishing stores in Vietnam and Australia [3].