
Core Insights - The company reported a revenue of 623 million RMB for the first half of 2025, representing an 18.5% year-on-year growth, with a net profit of 40.71 million RMB and basic earnings per share of 0.02 RMB [1] Group 1: Financial Performance - The increase in profit is primarily attributed to new game revenue contributions, particularly from mini-games "Dulala Promotion" and "Lingyun Nuo" [1] - The proportion of high-margin channel income increased during the reporting period, leading to a gross margin growth of approximately 5 percentage points [1] - Both research and development expense ratio and sales expense ratio decreased during the reporting period [1] Group 2: Future Strategies - The company has several games in development, including "Code: Lover," "Code: Flower," "Code: Relic," and "Code: MX" [1] - Future plans include deepening the integration of research and operations, enhancing underlying technology development capabilities, and refining operational systems [1] - The company aims to expand its multi-channel distribution network and long-term operational mechanisms, improving product lifecycle management capabilities [1] Group 3: Innovation and Global Strategy - The company will focus on iterating management systems and performance mechanisms while continuously improving cost control [1] - There is an emphasis on accelerating the application of AI technology and innovative experiments to drive process innovation and enhance player experiences [1] - The company is committed to a global development strategy, implementing a "regional deep cultivation + category breakthrough" approach to create a game matrix that combines cultural characteristics with global aesthetics [1]