Zhi Tong Cai Jing·2025-08-28 08:55Core Insights - Li Auto (理想汽车) reported unaudited financial results for the quarter ending June 30, 2025, showing a vehicle sales revenue of RMB 28.885 billion, a year-on-year decrease of 4.7% [1] - Total revenue reached RMB 30.246 billion, down 4.5% year-on-year, with a net profit attributable to shareholders of RMB 1.093 billion, a slight decrease of 0.91% [1] - The company maintains its position as the top-selling Chinese automotive brand in the RMB 200,000 and above new energy vehicle market [1] Financial Performance - The gross margin for the quarter was reported at a healthy 20.1%, with quarterly net profit increasing by 69.6% to RMB 1.1 billion [1] - The basic earnings per share were RMB 0.54 [1] Product and Market Strategy - The CEO highlighted the strong market response to the Li MEGA Home version, which has topped the sales chart for MPVs priced above RMB 500,000 since May [1] - The company continues to innovate in electric vehicles and smart technology, with the launch of the Li i8, a six-seat pure electric SUV, and the self-developed VLA driver model [1] - A brand upgrade was announced to cater to a broader range of consumers, including families, aiming to enhance product quality and private space [1] Future Outlook - The company is set to launch the Li i6 in September, which is expected to further expand its product matrix and strengthen its position in the high-end pure electric vehicle market in China [1]