七夕催生“浪漫经济” 餐饮、鲜花消费持续火热

Group 1: Flower Industry - The upcoming Qixi Festival has led to a surge in flower sales in Yunnan, particularly for light-colored fresh-cut flowers [1][3] - In Yao'an, a major flower production area in Yunnan, over 200 acres of roses are being harvested, with an average of 80,000 stems shipped daily to markets nationwide [3] - The production area for flowers in Yao'an exceeds 20,000 acres, yielding 1 billion fresh-cut flowers annually, with over 1 million stems sold daily as the festival approaches [4] Group 2: Restaurant Industry - In Chengdu, Sichuan, restaurant reservations for the Qixi Festival have doubled, indicating a high demand for dining experiences [6] - Most restaurants in Chengdu report that all seats for the festival day are fully booked, with a notable trend among younger consumers (90s generation) who value planning and ceremonial aspects [6] - Data from a dining platform shows a 48% week-on-week increase in the number of restaurants offering group purchase packages in the two weeks leading up to Qixi, with a 240% surge in searches for "Qixi restaurants" [8]