Core Viewpoint - The company anticipates fluctuations in its 2025 mid-year performance due to early-stage marketing reforms, significant increases in raw material procurement costs, changes in product structure, and impacts from diversified channels and businesses [2] Summary by Relevant Sections Performance Factors - The primary reasons for the expected performance fluctuations include the initial phase of marketing reforms, substantial increases in the costs of key raw materials, changes in product structure, and the influence of diversified channels and businesses such as the sale of coconut raw materials [2] Future Plans - The company's key initiatives for the second half of 2025 include: 1. Continuing to deepen marketing reforms by optimizing and upgrading products, channels, and sales to prepare for the peak sales season during important holidays [2] 2. Focusing on the development and reserve of new products based on coconut juice and fruit canned products, tailored to consumer dietary habits, and implementing targeted marketing strategies for different channels [2] 3. Expanding channel and business diversification by developing new products and partnerships to meet the demands of the snack specialty market, while also progressing with overseas coconut processing projects and initial sales of coconut raw materials [2]
欢乐家：公司2025年半年度业绩波动主要原因是公司处于营销改革初期