江苏银行联合江苏省商务厅 六大举措携手放大“苏超”效应

Core Viewpoint - The "Su Super" event in Jiangsu Province has significantly boosted the local consumption market, with service revenue reaching nearly 38 billion yuan during the first six rounds of matches, marking a year-on-year growth of over 40% [1] Group 1: Economic Impact - The Jiangsu government emphasizes expanding service consumption as a long-term strategy, integrating various sectors such as dining, accommodation, travel, and entertainment to enhance the impact of events like the "Su Super" [1] - Jiangsu Bank, as a key player, is actively implementing government policies to promote consumption through initiatives that leverage the "Su Super" event [1] Group 2: Consumer Engagement - Jiangsu Bank is involved in creating exclusive consumer markets to activate consumption scenes, participating in seasonal themed activities and showcasing financial support for local economic development [2] - Over 540 events themed around the "Su Super" have been organized, with more than 300 activities in key commercial areas, enhancing consumer experiences through various incentives [3] Group 3: Product and Service Innovation - The "Su Super" event has led to the creation of a "Super Shopping Cart" to promote local brands, with Jiangsu Bank collaborating with local businesses to enhance product visibility and sales [4] - Innovative financial products have been introduced to support consumption upgrades, including zero down payment and deferred payment options for automotive financing [5] Group 4: Night Economy - The night economy is a focal point for consumption promotion in Jiangsu, with Jiangsu Bank launching initiatives to stimulate nighttime consumer activities through themed events and promotional campaigns [6] Group 5: Conversion of Event Traffic - Jiangsu Bank is leveraging event ticket sales to drive consumer engagement, creating a dedicated "Su Super" section in its app to facilitate access to various consumer benefits [7] - The bank aims to convert event attendance into broader consumer spending, establishing a cycle where event participation drives consumption and vice versa [7]