量质齐升，国产抹茶内销出口两旺

Core Insights - The total production of matcha in China is expected to exceed 5,000 tons by 2025, driven by increasing consumption and improving supply and processing levels of domestic matcha [1] - Zhejiang Jing Shan is one of the main production areas for matcha, showing a trend of strong domestic and export demand [1] Industry Trends - From January to August this year, both domestic and export orders for matcha have shown significant growth, leading companies to operate in two to three shifts to meet market demand [3] - Export business is increasingly contributing to overall company performance, with one organic food company reporting a year-on-year order increase of two to three times [5] Quality and Production - High-quality matcha is characterized by good raw material quality and fine grinding, with multiple processing plants in Zhejiang capable of producing high-grade matcha [7] - Companies are expanding their product lines to include various categories such as snacks, chocolates, and ice cream, indicating a diversification in matcha applications [9] Capacity and Pricing - Due to the continuous growth in orders, one company has expanded its production capacity from an average of one ton per day to three tons per day [11] - Matcha prices are on the rise, with mid-to-low-end baking matcha experiencing smaller price increases, while premium matcha prices are expected to rise by around 20% [13]