iQIYI(US:IQ) Qi Lu Wan Bao·2025-08-28 10:21Core Viewpoint - The drama "生万物" (Life of All Things) has achieved significant success on iQIYI, becoming the second highest-rated show in the platform's history and breaking records for viewership on CCTV's Channel 8, indicating a strong market for long-form dramas despite the rise of short videos [1][4]. Group 1: Performance Metrics - "生万物" reached a heat value of 10,762 on iQIYI, marking it as the second highest in the platform's history [1]. - The show achieved over 100 million effective views in a single day on August 20, making it the first drama of the year to reach this milestone [1]. Group 2: Audience Demographics - Data shows that 32% of iQIYI's users are under 25 years old, while 35% of viewers on CCTV are over 40, highlighting the show's broad appeal across different age groups [4]. Group 3: Director's Insights - Director Liu Jiaceng believes both long and short dramas have their own merits, with long dramas providing depth and lasting impact, while short dramas cater to immediate gratification [4][5]. - Liu emphasizes the importance of creating a unique viewing experience that resonates with audiences, showcasing authentic rural life and environments [4]. Group 4: Adaptation and Themes - The drama is adapted from Zhao Defa's novel "缱绻与决绝" and focuses on the lives of three families over two generations against the backdrop of rural land changes in southern Shandong [4][6]. - Liu Jiaceng has made significant adaptations to the original story, including narrowing the time frame and altering character arcs to enhance the narrative [5][6]. Group 5: Cultural Significance - The show aims to evoke a sense of love for the land among viewers, reflecting the deep-rooted connection Chinese people have with their agricultural heritage [6]. - It also seeks to inspire optimism and resilience in the face of adversity, aligning with traditional Chinese values of perseverance [6].