“CEO凌晨查岗”传言背后，钉钉跟加班杠上了？ || 深度

Core Viewpoint - The return of DingTalk's founder, Wu Zhao, has reignited discussions about employee attendance and overtime, raising questions about the effectiveness of such management styles in the current environment [2][3][4]. Group 1: Company Management and Culture - Since Wu Zhao's return in April, DingTalk has intensified its focus on attendance and work discipline, mandating employees to start work by 9 AM and limiting personal phone use during work hours [4][8]. - Reports suggest that employees are expected to work late hours, with some stating that if tasks are not completed, it indicates they are not busy enough, leading to expectations of working until 2 or 3 AM [4][8]. - DingTalk's management has faced backlash over its perceived culture of overwork, with some internal communications indicating potential marginalization or layoffs for executives who do not promote overtime [4][8]. Group 2: Product Development and Innovation - DingTalk recently launched its first AI hardware product, which was developed by a team of 40-50 people over four months, with claims that team members were limited to five hours of sleep per night during this period [2][8]. - The company has established multiple product innovation teams that report directly to Wu Zhao, indicating a push for rapid product development and responsiveness to user needs [8]. - Despite the push for innovation, DingTalk has struggled to maintain a competitive edge, with reports indicating that its user base has declined, and it has not achieved profitability [13][14]. Group 3: Market Competition - The competitive landscape for enterprise communication tools has intensified, with rivals like Feishu and WeChat Work gaining market share, leading to a decline in DingTalk's monthly active users (MAU) from 220 million in 2021 to 188 million [13][14]. - DingTalk's previous market advantages are eroding, as it faces challenges in meeting the customization needs of clients, with notable clients switching to competitors due to dissatisfaction with DingTalk's offerings [13][14]. - The company is now focusing on AI integration to enhance its product offerings, but faces challenges in execution and reliability of AI technologies [17][18].