歌力思：国内市场增长良好，上半年归母净利润高增45%

Core Viewpoint - The company reported a significant increase in revenue and net profit for the first half of 2025, driven by a multi-brand strategy and effective cost management measures [1][6][7] Group 1: Financial Performance - The company achieved a revenue of 1.371 billion yuan in the first half of 2025, with a comparable year-on-year growth of 4% after excluding the Ed Hardy brand [1] - The net profit attributable to shareholders reached 85.06 million yuan, reflecting a substantial year-on-year increase of 45% [1][7] - The company's overall profitability has improved significantly, with net profit growth of 45.3% compared to the previous year [7] Group 2: Domestic Market Development - The domestic market showed steady growth, with the company's multi-brand matrix contributing to a comparable revenue increase of approximately 5% in the first half of 2025 [2] - The second quarter saw a stronger performance, with comparable revenue growth of 8.4% in the domestic market [2] - The company's international brands performed well, with self-portrait achieving a revenue of 285 million yuan, a year-on-year growth of 21% [2] Group 3: Online Sales Strategy - The company implemented a multi-platform online strategy, resulting in a 21% year-on-year increase in online sales, reaching 268 million yuan [3] - The IRO brand experienced exceptional growth in the Chinese market, with significant increases on platforms like Douyin and Tmall [3] - Self-portrait maintained its position among the top international brands on Tmall, with online revenue growth exceeding 40% [3] Group 4: Consumer Experience and International Market - The company focused on enhancing consumer experience through store upgrades and unique brand activities, which improved overall store efficiency [4] - The IRO brand's overseas business saw gradual improvement due to cost reduction measures and optimized management of underperforming stores [4] Group 5: Cost Management and Operational Efficiency - The year 2025 is designated as a cost-reduction year, with the company emphasizing budget management and operational efficiency [5] - The combined sales and management expense ratio decreased by 2.1 percentage points, indicating improved cost control [5] - Inventory turnover improved significantly, with the rate increasing from 0.8 times to 1.1 times, reflecting better inventory management [5]