“非洲手机之王”利润消失之谜

Core Viewpoint - Transsion Holdings, known as the "King of Mobile Phones in Africa," is facing significant growth challenges, as indicated by its latest semi-annual report showing a clear decline in mobile phone sales [1] Financial Performance - For the reporting period, Transsion Holdings achieved operating revenue of approximately 29.077 billion yuan, a year-on-year decrease of 15.86% [3] - The net profit attributable to shareholders was about 1.213 billion yuan, down 57.48% year-on-year, while the net profit after deducting non-recurring gains and losses was 897 million yuan, reflecting a decline of 63.04% [3] - In contrast, the first half of 2024 saw operating revenue grow by 38.07% to 34.558 billion yuan, with net profit increasing by 35.70% to 2.852 billion yuan [4] Market Position and Competition - Transsion's smartphone business generated revenue of 24.389 billion yuan, accounting for 85.99% of total revenue, while feature phones contributed 1.704 billion yuan, or 6.00% [5] - The company held a 12.5% market share in the global mobile phone market, ranking third among global brands, with a 7.9% share in the global smartphone market, ranking sixth [5] - The majority of Transsion's sales, 99.83%, came from overseas markets, primarily in Africa, South Asia, Southeast Asia, the Middle East, and Latin America [5] Regional Performance - Africa remains Transsion's core market, with revenue from this region reaching 22.719 billion yuan, but showing only a 2.97% year-on-year growth, down from 6.74% the previous year [9][10] - The gross margin in the African market decreased by 1.46 percentage points to 28.59% due to intensified competition [9][10] Competitive Landscape - The African mobile phone market has become increasingly competitive, with companies like Xiaomi, Realme, OPPO, and Honor intensifying their efforts, leading to a loss of market share for Transsion [9][11] - Despite still leading the African market with a 51% share and 9.7 million units shipped in Q2 2025, Transsion's growth rate was only 6%, while competitors like Xiaomi and Honor reported growth rates of 32% and 161%, respectively [11]