五芳斋：2025年上半年营收提升0.66%，锁鲜粽、短保真空粽实现显著增长

Core Viewpoint - In the first half of 2025, the company reported a revenue of 1.592 billion yuan, a year-on-year increase of 0.66%, while net profit attributable to shareholders was 195 million yuan, a year-on-year decrease of 16.70% [1] Group 1: Financial Performance - The company achieved operating income of 1.592 billion yuan in the first half of 2025, reflecting a slight growth of 0.66% compared to the previous year [1] - The net profit attributable to shareholders was 195 million yuan, showing a decline of 16.70% year-on-year [1] Group 2: Strategic Initiatives - The company deepened cooperation with major retail channels such as Hema, Costco, and Sam's Club, driving growth in direct sales and validating the effectiveness of its channel upgrade strategy [1] - The company leveraged explosive growth in interest e-commerce by collaborating with Douyin's "With Hui Together" live streaming, exploring new traffic sources [1] - New distribution business growth was driven by channels like Dingdong Maicai and Xiaoxiang Supermarket, capturing opportunities in emerging markets [1] Group 3: International Expansion - The company accelerated its international layout, successfully entering new markets such as South Korea, the UAE, and Thailand, and obtained export qualifications for non-zongzi products, paving the way for long-term overseas strategies [1] Group 4: Consumer Trends and Product Development - The seasonal food attribute of zongzi has not fundamentally changed, but consumer acceptance of vacuum-packed zongzi is adjusting [1] - The company is guiding consumers towards fresh and vacuum-sealed zongzi products, launching short-shelf-life vacuum zongzi this year to respond to changing consumer demands [1] - Significant growth was observed in fresh and short-shelf-life vacuum zongzi, aligning with consumer demand for quality upgrades [1] - The company demonstrated strong capabilities in developing holiday-themed products, with significant growth in roasted and marinated dishes during the Spring Festival [1] - The incubation of non-zongzi products is progressing steadily, with plans for capacity expansion in the future [1]