Zhi Tong Cai Jing·2025-08-28 11:38Financial Performance - In the first half of 2025, the company reported revenue of 2.38 billion RMB and gross profit of 1.66 billion RMB, with a gross margin increase of 2.9 percentage points to 69.5% year-on-year [1] - Operating expenses decreased by 15.6% year-on-year to 1.35 billion RMB, reflecting the effectiveness of cost optimization and efficiency improvement measures [1] Business Operations - The gaming business is undergoing a "long-term operation plan" with stable performance, despite short-term revenue fluctuations, showing only a slight decline in revenue quarter-on-quarter [1] - The Mynd.ai business faced challenges due to increased tariffs and weak demand in core markets, but the company is focused on optimizing operations and improving cost efficiency [1][2] Shareholder Returns - The board approved an interim dividend of 0.5 HKD per share, a 25% increase year-on-year, and plans to distribute no less than 600 million HKD to shareholders through dividends and share buybacks over the next 12 months [2] Strategic Initiatives - The company is embracing the AI era, implementing "AI + gaming" and "AI + education" strategies, with gaming and application services revenue of 1.74 billion RMB in the first half of 2025, down 18.1% year-on-year [2] - The flagship IP "Magic Domain" is enhancing content quality and engaging in various cultural and social projects to boost user activity [2] Product Development - The new product "Code MY" has begun small-scale testing, and the mobile game "Code Alpha" will expand into multiple overseas markets [3] - The company plans to leverage its AI production center to launch multilingual versions of its flagship IP and has successfully entered the mini-game market with "Magic Domain Legend" [3] AI Integration - The company has introduced leading domestic AI model firm Zhongke Wenge as a strategic shareholder to assist its AI transformation [4] - Collaborative AI applications have been developed, marking a significant step for Chinese core AI technology to enter international markets [4]