Core Insights - The company reported a revenue of 461 million yuan for the first half of 2025, marking a year-on-year increase of 11.98%, and a net profit attributable to shareholders of 45.65 million yuan, up 14.23% [1] - Total assets reached 1.503 billion yuan, with net assets attributable to shareholders at 1.273 billion yuan, reflecting a growth of 0.77% compared to the end of the previous year [1] Group 1: Business Performance - The proprietary brand business showed significant growth, with revenue contribution exceeding 20% as the company expanded its presence on platforms like Tmall, Amazon, Walmart, Temu, and TikTok [1] - Research and development investment increased by 15.92% year-on-year, with a total of 561 patents obtained, including 53 invention patents, 239 utility model patents, and 269 design patents [1] Group 2: Global Market Expansion - The acquisition of Batavia B.V. in 2023 resulted in over 80% year-on-year revenue growth in the first half of 2025, becoming a strategic asset in the company's global layout [2] - The company is enhancing its manufacturing and supply capabilities in Thailand while deepening its sales efforts in Europe, responding quickly to overseas customer demands [2] Group 3: Production and Innovation - The company is advancing its smart production upgrade with a project aimed at producing 8 million DC lithium battery power tools annually, incorporating advanced production equipment and industrial internet platforms [2] - The company's hot air gun series has ranked first in sales among domestic peers for five consecutive years from 2019 to 2023, as certified by the China Electrical Equipment Industry Association [2] Group 4: Future Strategy - The company plans to continue its "ODM + OBM" dual-driven strategy, focusing on technological innovation and brand development to enhance competitiveness and influence in the global power tools market [2]
普莱得：上半年营收4.61亿元 同比增长11.98%