燕塘乳业：多举措应对行业挑战，全运会独家供应助力品牌提升

Core Viewpoint - Yantang Dairy reported a revenue of 765 million yuan and a net profit of 34.94 million yuan for the first half of 2025, facing challenges in the dairy industry due to shrinking demand and expanding supply, particularly in South China where high raw milk costs and intense competition create complex transformation pressures [1] Group 1: Industry Challenges - The South China dairy market is under dual pressure from high costs due to reliance on Northern raw milk and increased competition from national dairy companies [2] - Traditional dairy products are facing continuous compression in market space due to the influx of alternative products and aggressive promotional strategies from competitors [2] Group 2: Company Strategies - Yantang Dairy is actively responding to industry challenges through channel deepening and product innovation, focusing on traditional channels while exploring new models and strategies [2] - The company has successfully expanded its market presence in Hong Kong and Macau, becoming the exclusive milk brand for the "Milk and Soy Milk Program" in Macau schools for the 2024/2025 academic year [2] - Yantang Dairy is implementing a "one city, one policy" strategy in various cities in Guangdong, and is also exploring new direct sales formats such as themed stores [2] Group 3: Product Innovation - The company is innovating products based on consumer demand and market trends, launching new products like organic pure milk and A2β-casein milk with added health benefits [3] - Yantang Dairy has introduced several popular flavors in its classic series, such as avocado and green grape yogurt, which have been well received by consumers [3] Group 4: Event Participation - Yantang Dairy has been appointed as the exclusive dairy supplier for the 15th National Games, marking its third time in this role, showcasing its quality and brand influence [4] - The company’s ability to meet the high-quality demands of the event is attributed to its stable milk sources, product quality, and comprehensive supply chain capabilities [4] Group 5: Future Development Plans - To support the National Games, Yantang Dairy has developed a specialized operational plan focusing on dedicated milk sources, production lines, and quality control [5] - The company aims to leverage the event to enhance its brand recognition and establish itself as a quality benchmark in the South China dairy market [5][6]