Jiajia Food(SZ:002650) Zheng Quan Shi Bao Wang·2025-08-28 12:01Core Viewpoint - The company, known as the "first stock of soy sauce," has achieved significant performance improvement and profit growth through a focus on health-oriented and high-end product transformation after seven years of promoting the "low-salt" concept [1][2]. Financial Performance - In the first half of 2025, the company reported operating revenue of 733 million yuan, total profit of 12.39 million yuan, a year-on-year increase of 142.35%, and a net profit attributable to shareholders of 8.35 million yuan, achieving a turnaround with a year-on-year growth of 128.64% [1]. - The substantial growth in performance is attributed to a focus on core business, promotion of high-margin products, and effective cost management, leading to an increase in overall operational capability and a rise in product gross margin [1]. Product Development - The company pioneered the "low-salt" concept in the domestic seasoning industry in 2018 and launched its first low-salt soy sauce in March 2019, followed by a series of low-salt products [2]. - The low-salt product line utilizes DSX physical salt-reduction technology, achieving over 35% salt reduction while retaining essential nutrients, supported by four national invention patents [2]. Sales and Market Strategy - The company is expanding its sales channels while solidifying traditional distribution, achieving online revenue of 25.97 million yuan in the first half of the year, a year-on-year increase of 37.32% [3]. - The "Healthy China 2030" strategy has integrated the "three reductions" (reducing salt, oil, and sugar) into the national nutrition plan, positioning the company's low-salt concept for accelerated market acceptance and broader development opportunities [3].